DALLAS MUSEUM OF ART

Conceptual Rebranding

PRINT COLLATERAL | BRANDING| DIGITAL | MERCH

Looking at the social page and website of the Dallas Museum of Art in comparison to other art museums, one thing I noticed that was missing was a cohesive visual recognizable brand. Through this project, my goal was to maintain the heart of the pre-existing branding, allowing the current audience to recognize the DMA as the DMA; while enhancing said branding with the use color, typography, and layout as a memorable design language that is easy to understand at first glance. Creating a cohesive color palette, swatched from the permanent collection of Texas art, I was able to incorporate these colors into the logo marks, font system, and digital assets. With a cohesive design in place, it creates a recognizable brand that’s able to be both memorable, unique, clear and honors the existing brand.