Lovewell Polish

BRANDING | PACKAGING DESIGN | ART DIRECTION

Lovewell Polish is a non-toxic nail polish brand inspired by medieval and gothic imagery. Centered around alternative, whimsical and theatrical imagery, Lovewell is an expression of one’s inner creativity. From hand-drawm logos, to hand painted backgrounds, keeping the design eccentric and romantic was essential for the world building of this brand to create a cohesive design system that stands out from other nail polish brands.